Given the current market situation where the mantra seems to be all about Digital Transformation, we wondered if most users knew what that meant and how they would define the concept in detail. The problem soon became apparent that most of the suppliers pushing the concept to the users did not know what it meant but had just jumped on the bandwagon with their solutions. Digital of-course has been around for decades and provides different meaning to different people. It has also changed and evolved its meaning over time. However, in this paper we mean to look and go into more details on the current reference to Digital Transformation and put some sort of reference architecture in place. This will evolve over time as more and more innovative solutions are derived but hopefully this early guide will provide a good map to begin and work with.