Abstract:
Improving customer experience is consistently at the top of the list of any insurer’s business goals. The insurers often plan their digital transformation strategies with customer centric initiatives using innovative technologies. Today artificial intelligence and automation technologies are delivering better customer interactions. While the most insurers are actively using and analysing customer experience through solutions like CRM and analytics, it is important to understand where does customer journey mapping fit in and how does it help the insurers to improve their customer experience holistically.
TP: 01 PN: 1458 VN: 02 YS: 19
Content Type: Advisory ; Programme Type: Corporate Advisory Programme
No of Pages: 7
Applicable Regions: Global
Applicable Subjects:
Customer Experience
Digital Journey
Programmes Covered:
- Transformation Advisory Programme (Overall)
- Corporate Advisory Programme
Table of Contents:
- Introduction
- Customer Journey Mapping
- Definition
- Customer Journey Mapping in Insurance
- Insurance Directions ViewPoint
List of Tables:
- Table 1: Key features and functionalities of Customer Journey Mapping
- Table 2: Keep in Mind
