Abstract:
In the health insurance industry, engaging customers on a daily basis is becoming more and more important. Be it to activate and promote healthy lifestyle or to keep daily health stats on check, DHEP proves to be a perfect tool for it. It focuses on promoting active lifestyle and prevention of health conditions. But the DHEP developers/vendors should keep one thing in mind, there is no ‘one-size-fits-all’ idea to user engagement. In fact it can be a challenge to retain the DHEP users for extended period of time. For some users, as the novelty wears off, they go back to their previous way of living. Whereas for some, the exhaustive data from various focus points is intimidating, especially if they can’t make any sense of it. In such scenarios, it is important that the digital health engagement platforms push all the right buttons to retain its users.
